Marketing Leaders Summit 2020
4 Mar 2020
Now Marketing Leaders are more often drowning in data, courtesy of ad agency suits. They’re struggling to figure out which marketing technologies to purchase and how to use them. And they’re chasing down management’s demands to prove a return on investment for that hefty marketing budget. The pressure is forcing Marketing Leaders to not only define what the customer experience should be but also make sure that experience drives customer loyalty—profitably.