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ET Best Promising Brands
23 Mar 2018
The Economic Times conducted an extensive survey and shortlisted 200 top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. These brands were collated in a Brand book which was launched in an extremely successful event and received acclamation from across the industry in 2017.
Building on the success of this, we are now pleased to launch Economic Times Promising Brands 2018.
The Economic Times Promising Brands 2018 is a coffee table collection, a book that is the result of an endeavor to get the top promising brands that have shown the muscle to survive and thrive, even expand. In this brand book, we study the very genetic fiber of these Promising Brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left a lasting imprint on consumers mind? What makes these brands…Promising Brands?
The significant point is, the book does not showcase only established brands, but those that show promise of growth. Some of the brands which are featured in the Brand Book, find a mention here as they have challenged the status quo. They have shown the grit and gumption to affect change and be relevant to the current market context. These are also new brands- with smart new business models which did not exist earlier.