Nominate Your Brand

The Economic Times
Promising Brands Initiative 2019

12th December 2019, Taj Santacruz Mumbai

Video on Demand

The Economic Times conducted an extensive survey and shortlisted 200 top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. These brands were collated in a Brand book which was launched in an extremely successful event and received acclamation from across the industry in 2018.

Building on the success of this, we are now pleased to launch Economic Times Promising Brands 2019.

The Economic Times Promising Brands 2019 is a coffee table collection, a book that is the result of an endeavor to get the top promising brands that have shown the muscle to survive and thrive, even expand. In this brand book, we study the very genetic fiber of these Promising Brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left a lasting imprint on consumers mind? What makes these brands…Promising Brands?

The significant point is, the book does not showcase only established brands, but those that show promise of growth. Some of the brands which are featured in the Brand Book, find a mention here as they have challenged the status quo. They have shown the grit and gumption to affect change and be relevant to the current market context. These are also new brands- with smart new business models which did not exist earlier.

Attributes (DNA) of Promising Brands

PEDIGREE
Background of Directors/ Advisory board/ Promoters

VALUES
The brand objective that it clearly gives to the market

UNIQUENESS
Of business model

INNOVATIVENESS
Agile response to market situations

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Agenda

18.00 - 19.00 Registration and Coffee
19.00 - 19.05 Opening Remarks by ET Edge
19.05 - 19.20 Special Address Keynote:
  Leadership in Radical Times Radical change is humongous, and it is happening in every organization. This change requires decisions to be taken by the leader which could be either perilous or fatal for the organization. With economic crisis globally a good leader requires to show us to shift to working in high profitable ways. Dheeraj Sinha, MD & CSO, Leo Burnett.
19.20 - 19.30 Case Study: The Tea Revolution of India: What’s their Story? Puneet Das, VP Marketing, Tata Global Beverages
19.30 - 19.55 Panel Discussion: From Aspirations to Reality: Know How they made it big
 
  • Creating the right brand block
  • Distill brand equities
  • Engaging the consumer with premium CX
  • Catering generation Z
 
  • Moderator: Raj Deepak Das, Managing Director, India & Chief Creative Officer, South Asia, Leo Burnett India
    Panelists:
  • UT Ramprasad, Head Of Marketing Communications Commercial Vehicle Unit, Tata Motors Limited
  • Kashyap Vadapalli, CMO, Pepperfry
  • Hitesh Malhotra, CMO, Nykaa
  • Binda Dey, Head of Marketing, Red Chilies Entertainment
  • Amit Sethiya, CMO, Syska
  • Arvind RP, Director Marketing & Communications, McDonalds
20.00 - 20.30 The Economic Times Promising Brands Felicitation Ceremony 2019
20.30 - 20.45 Closing Remarks and Gala Dinner Reception